Founded in 2021. We as a brand are inspired by the past. Within all our pieces you will come across references from the 70s, 80s and 90s. Our mission is to show contemporary culture that there is still beauty to be found in the fashion of the old days.
In this narrative, our garments all have individual stories that contribute to the bigger picture. By shooting our editorials on film, we add to the realism of what the clothes represent. The result is a beautiful cohesion.
Not losing brightness, vitality or strength. That is the defintion of /ʌnˈfeɪdɪŋ/, and that is how we see vintage fashion and our own pieces.
The Unfading Studio Team